Professional Experience

PROPOSAL MANAGER
GrantWorks, Inc. / 2022 to 2025

National grant administration firm supporting local, regional and state governments with financial, environmental, administrative, and operational compliance of government-funded infrastructure, planning, disaster recovery and community-development projects.

• Responsible for strategy, positioning, design, production, compliance, and submittal of proposals and organizational qualifications.
• Worked closely with environmental scientists, technical specialists, and subject matter experts to effectively communicate process and approach-to-work methodology to civil servant and elected official decision makers.
• Created automated workflows for high-volume proposals that reduced production time by 60% and increased team capacity to respond to higher-value strategic pursuits.
• Consistently maintained the highest success rates among a four-person team.

MARKETING MANAGER
BOKA Powell / 2021 to 2022

Led firm-wide marketing, communications and PR efforts for a multi-studio architecture and interior design firm.

• Built and implemented comprehensive marketing/communications calendar to guide and coordinate content and digital strategy, PR opportunities, and industry awards.
• Strategy, copy writing, graphics, and management of the winning Fort Worth City Hall Renovation proposal.
• Managed a team of marketing specialists, proposal coordinators, and marketing administration support.

BUSINESS DEVELOPMENT DIRECTOR
Wilson Associates / 2019 to 2021

Marketing and business development leader for a global interior design firm specializing in luxury hospitality, residential, and restaurant design.

• Partnered with executive leadership to shape corporate narratives, prepare speeches and presentations, and align internal and external messaging with organizational priorities.
• Established a unique editorial voice and personality for the Dallas design studio while simultaneously promoting and maintaining brand and messaging consistency with Wilson offices and interests worldwide.
• Re-imagined project descriptions by transforming fact sheets into evocative narratives that communicated project details and design inspiration in story form.
• Proposal wins included Auberge Collection Bowie House Hotel and Truluck’s Ocean’s Finest Seafood & Crab.

DIRECTOR OF MARKETING
ETAN Industries / 2006 to 2019

Led enterprise branding, corporate communications, stakeholder engagement, reputation management initiatives, and supported organizational growth.

• Planned and executed organizational entry into the transportation tolling market. Drove brand/product awareness from 0 to 70% among tolling decision makers and 0 to 45% among consultants.
• Built a speaker’s bureau and thought leadership program to strengthen organizational credibility and elevate executive visibility through speaking opportunities (and speech writing), editorial content development and placement, case studies, and the development of strategic industry partnerships.
• Enterprise-wide rebrand of five subsidiary companies to better align service offerings and facilitate cross-promotion of diverse capabilities.
• Created award-winning community-relations (Season of Service) and employee-recognition and engagement (You Deserve a Hand) programming.
• Reinvented organizational proposal process resulting in the improvement of shortlisted rates from 25 to 90%.

BRANDING PROJECT CONSULTANT
Susan G. Komen for the Cure / 2005 to 2006

Contract position supporting the re-brand of an iconic breast cancer charity. Helped identify creative agency candidates, manage the RFI process, create market analysis, and contributed to brand positioning strategy.

DIRECTOR OF COMMUNICATIONS
Temple Emanu-El / 2002 to 2005

Directed integrated communications for a large faith-based organization and preschool leading public relations, crisis preparedness, and stakeholder engagement while strengthening community connections.

MANAGER, CORPORATE COMMUNICATIONS / 1999 to 2000
AmeriServe Food Distribution, Inc. 

Brand and corporate identity, internal communications, and media relations responsibilities.

• Created/maintained brand management tools including brand standards guide, media kit, and a catalog of use-approved resources such as logos, templates, photography/graphics, tagline and boilerplate messaging.
• Oversaw crisis/change communications and managed of external PR resources through company bankruptcy.

MANAGER, INTERNAL COMMUNICATIONS / 1997 to 1999
AmeriServe Food Distribution, Inc. 

• Directed internal communications supporting a national network of distribution centers and a 10,000-employee workforce during organizational integration with Pepsico Food Systems.
• Directed internal and change management communications supporting a national network of 10,000 employees.
• Strengthened employee engagement, leadership alignment, and organizational culture through enterprise communications, community-relations initiatives, and specialized communications channels.
• Responsible for the creation and administration of the AmeriStar employee recognition program and the AmeriServe is Me engagement campaign.
• Innovations included the creation of an audio newsletter and training program for fleet personnel and a multi-module video training series, overseeing content development, storyboarding, scripting, and production management.