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Summary

Strategic communications and marketing leader who helps organizations communicate clearly, engage meaningfully and transform ideas into action. Extensive experience directing brand strategy, executive and change communications, proposal management, and stakeholder engagement across AEC, professional services, technology (SaaS and infrastructure), logistics, and nonprofit sectors. Skilled in translating complex concepts and business priorities into narratives that elevate market reputation, strengthen employee alignment, and convert strategy into measurable results — from bringing brands and products to new markets, to guiding organizations through mergers, enterprise rebrands, and corporate transition. Combines strategic vision with hands-on execution, and is trusted to advise executive leadership, manage budgets and vendor relationships, facilitate cross-functional teams, and lead, mentor, and develop high-functioning teams. 

Signature Achievements

  • BRAND/MARKET/PRODUCT INTRODUCTION STRATEGY – FASTLane product launch, ETAN Tolling Technology/ETAN Industries
    Situation: ETAN lacked market recognition/identity amid entrenched competition from internationally recognized firms.
    Action: Devised a three-year strategic plan to shape brand visibility, product positioning, and go-to-market strategy.
    Outcome: Increased brand/product recognition from 0 to 70% among tolling decision makers, and 0 to 45% among consultants and influencers. Won IBTTA’s Private Sector Innovation Award. $124 million in contracts awarded, customers included NHDOT, UDOT, WSDOT, San Diego Area Governments, Miami Dade Expressway Authority, and North Texas Tollway Authority.

 

  • LED CHANGE MANAGEMENT/ENTERPRISE COMMUNICATIONS THROUGH ORGANIZATIONAL BANKRUPTCY & SALE  – AmeriServe, Inc.
    Situation: Unease among suppliers and the organization’s 10,000 employees threatened continuity of operations.
    Action: Directed internal, external, and change management communications through the transition. Developed internal communications channels to directly address employee concerns. Oversaw external crisis PR agency activities.
    Outcome: Preserved stakeholder confidence through one of the most complex periods an organization can face.

 

  • CREATED AWARD-WINNING COMMUNITY IMPACT CAMPAIGN – SEASON OF SERVICE, ETAN Industries
    Situation: Employees and leadership alike asked for opportunities to work together to support a shared cause..
    Action: Conceived and led a corporate philanthropic campaign that mobilized an employee volunteer force and incorporated team-building, employee engagement, and client appreciation components.
    Outcome: Campaign recognized for ”Best Community Spirit” by Contact Center World Performers organization. Leveraged a sizeable corporate donation to Feeding America to honor our customers and support hunger relief activities in their home communities. PR efforts resulted in coverage by three trade media outlets and a ”Hometown Hero” news segment on the local FOX affiliate.

 

  • PROCESS OPTIMIZATION & PROPOSAL AUTOMATION, GrantWorks, Inc.
    Situation: When produced manually, proposals require careful pagination and extensive quality review.
    Action: Standardized proposal language and content and developed a mergable template to automate workflows.
    Outcome: Reduced production speed for high-volume proposals by 60% and increased department capacity to respond to higher-value strategic pursuits

     

  • BUILT A SPEAKER’S BUREAU & THOUGHT LEADERSHIP PROGRAM – REPUTATION MANAGEMENT, ETAN Industries

    Situation: ETAN was virtually unknown in the tolling industry and needed to establish brand credibility and a reputation for technical innovation and expertise to effectively market FASTLane — its new toll operations platform.  

    Action: Created strategic communications and pitched people and content for speaking opportunities, editorial placement, panel discussions, roundtables, and case study and research presentations. Provided media training and advisory services for featured partcipants.

    Outcome: Established ETAN as an innovator and thought leader in the transportation/tolling industry. Strengthened organizational credibility and elevated executive and subject-matter visibility. 

 

Professional Experience

BOARD OF DIRECTORS MEMBER & MARKETING ADVISOR
Congo Restoration / 2011 to Present

Board member and standing marketing advisor for an education-focused nonprofit operating in the Eastern Congo.

  • Advise on and support social media, donor communications, marketing and fundraising strategy.
  • Campaign planning, art, content and social media/email implementation, performance metrics.
  • Manage website, fundraising platform and online payment systems.
  • Provide messaging and graphic design support and guidance.

PROPOSAL STRATEGIST
GrantWorks, Inc. / 2022 to 2025

National grant administration firm supporting local, regional and state governments with financial, environmental, administrative, and operational compliance of government-funded infrastructure, planning, disaster recovery and community-development projects.

  • Owned strategy, positioning, project management, design, production, compliance assurance and submittal of high-value strategic proposals for grant administration services for publicly funded projects, the majority of which related to city, regional and state-level infrastructure, resiliency, and sustainability efforts. 
  • Developed compelling technical narratives for RFPs, RFIs and RFQs.
  • Automated InDesign templates for high-volume proposals, reducing production timelines by 60% and increasing team capacity for higher-value strategic pursuits.
  • Strengthened organizational competitiveness through improved messaging architecture and process efficiency. 
  • Translated complex infrastructure, disaster-recovery, and economic-development methodologies into clear narratives.
  • Consistently maintained the highest success rates among a four-person team.

MARKETING MANAGER
BOKA Powell / 2021 to 2022

Directed firm-wide marketing strategy, corporate communications, and business development for a four-studio architecture and interior design firm.

  • Managed all internal and external communications including strategy, planning, channels, content production.
  • Monitored performance metrics including reach, engagement, and conversion for strategy refinement considerations.
  • Redesigned brand and asset archives. 
  • Led PR efforts, events, project photography, and awards submissions.
  • Strengthened brand consistency and market visibility across studios.
  • Managed a four-member team of marketing specialists and proposal coordinators that functioned as a centralized marcom resource for all studios.
  • Led strategy, copy writing, graphics, and management of the winning Fort Worth City Hall Renovation proposal.

BUSINESS DEVELOPMENT DIRECTOR
Wilson Associates / 2019 to 2021

Marketing and business development lead for a global luxury hospitality design firm.

  • Managed internal/external communications, portfolio development and client outreach.
  • Created a distinct editorial voice for the Dallas studio while maintaining global brand alignment.
  • Re-imagined project descriptions through creative storytelling, transforming fact sheets into evocative narratives that communicated project details and design inspiration in story form.
  • Collaborated with local operations, design leadership and business development colleagues worldwide.
  • Created and managed department budget for the Dallas studio and coordinated the submittal of budgets from other studios.
  • Proposal wins included Auberge Collection Bowie House Hotel and Truluck’s Ocean’s Finest Seafood & Crab.

DIRECTOR OF MARKETING
ETAN Industries / 2006 to 2019

Directed all corporate communications, enterprise branding, thought leadership and media strategy, stakeholder engagement, reputation management, and marketing initiatives for a family of five privately held companies. Led employees, contractors, and cross-functional contributors spanning communications, creative services, proposals, and business development, with ownership of budgets and vendor/agency relationships.

  • Executed a three-year strategic plan to guide new-market entry that drove $124M in tolling contracts.
  • Increased brand awareness from 0% to 70% among decision makers and 0% to 45% among consultants.
  • Built a speaker’s bureau and thought leadership program that elevated organizational credibility.
  • Led an enterprise-wide rebrand across five subsidiary companies, unifying market identity, sharpening service-offering clarity, and creating new cross-promotion opportunities.
  • Secured the Toll Excellence Award for Private Sector Innovation.
  • Delivered award-winning community relations and employee recognition programs.
  • Improved proposal shortlist rates from 25% to 90%.

BRANDING PROJECT CONSULTANT
Susan G. Komen for the Cure / 2005 to 2006

Contract position supporting the re-brand of an iconic breast cancer charity. Helped identify creative agency candidates, manage the RFI process, create market analysis, and contributed to brand positioning strategy.

DIRECTOR OF COMMUNICATIONS
Temple Emanu-El / 2002 to 2005

Directed integrated communications for a large faith-based organization and preschool leading public relations, crisis preparedness, and stakeholder engagement while strengthening community connections.

MANAGER, CORPORATE COMMUNICATIONS / 1999 to 2000
AmeriServe Food Distribution, Inc. 

Brand and corporate identity, internal communications, and media relations responsibilities.

  • Created/maintained brand management tools including brand standards guide, media kit, and a catalog of use-approved resources such as logos, templates, photography/graphics, tagline and boilerplate messaging.
  • Oversaw crisis/change communications and managed of external PR resources through company bankruptcy.

MANAGER, INTERNAL COMMUNICATIONS / 1997 to 1999
AmeriServe Food Distribution, Inc. 

  • Directed internal communications supporting a national network of distribution centers and a 10,000-employee workforce during organizational integration with Pepsico Food Systems.
  • Directed internal and change management communications supporting a national network of 10,000 employees.
  • Strengthened employee engagement, leadership alignment, and organizational culture through enterprise communications, community-relations initiatives, and specialized communications channels.
  • Responsible for the creation and administration of the AmeriStar employee recognition program and the AmeriServe is Me engagement campaign.
  • Innovations included the creation of an audio newsletter and training program for fleet personnel and a multi-module video training series, overseeing content development, storyboarding, scripting, and production management.

 

Education

BACHELOR OF SCIENCE
Major: Journalism
University of North Texas

BACHELOR OF ARTS
Major: Political Science
University of North Texas

Skills

STRATEGIC COMMUNICATIONS: Enterprise Communications, Executive Communications, Internal Communications, Change Communications, Reputation Management, Crisis Communications

BRAND & MARKET LEADERSHIP: Brand Strategy, Thought Leadership, Media Relations, Technical Storytelling, Stakeholder Engagement, Integrated Campaigns

LEADERSHIP & OPERATIONS: Cross-Functional Leadership, Team Development, Communications Planning, Measurement and Analytics, Agency and Vendor Management

Software & Services

Adobe Creative Cloud, MS Office, CRM Platforms (Salesforce, Blackbaud, Deltek Vision, QuickBase), Various CMS, Web/Social Analytics, Yoast SEO, Business Intelligence Tools (Power BI, Tableau, various AI platforms)

Board Positions

Board of Directors, Congo Restoration, 2011 to present

Administrative Board, Greenland Hills UMC, 2020 to present